off trail studios

2023 SPRING FINDS

POST-PUNK REVIVAL Post-punk revival is a genre that draws inspiration from the post-punk music of the late '70s and early '80s, but with a contemporary twist. The genre is characterized by its raw, energetic sound, politically charged lyrics, and a DIY aesthetic. Some of the most popular post-punk revival bands include Fontaines D.C., an Irish band known for their poetic and politically charged lyrics; Idles, a British band known for their raucous live performances; and Shame, another British band who have gained recognition for their intense and confrontational shows. DARKWAVE Darkwave is a genre that emerged in the '80s and is characterized by its moody, atmospheric soundscapes and gothic aesthetic. The genre draws inspiration from new wave, post-punk, and synthpop, and often features haunting vocals and heavy use of synthesizers. One of the most popular darkwave artists is Cold Cave, a project led by Wesley Eisold, who has been active in the underground music scene since the '90s. Other notable darkwave artists include Drab Majesty, a Los Angeles-based band known for their retro-futuristic sound, and Zola Jesus, a Wisconsin-based singer-songwriter who combines darkwave with elements of industrial and experimental music. PSYCHE POP Psychedelic pop is a genre that has been around since the '60s, but has seen a resurgence in popularity in recent years. The genre is characterized by its dreamy, otherworldly sound, often achieved through the use of reverb, echo, and other effects. Some of the most popular psychedelic pop artists today include Tame Impala, an Australian band known for their trippy, psychedelic sound and use of vintage equipment; King Gizzard & The Lizard Wizard, an Australian band known for their prolific output and experimental approach to music; and Unknown Mortal Orchestra, a New Zealand-based band known for their blend of psychedelic pop with elements of funk and R&B. WITCH HOUSE Witch house emerged in the late 2000s and is characterized by a mix of dark wave, industrial, and hip hop, with lyrics and themes inspired by the occult, horror movies, and witchcraft. The genre takes its name from the use of occult and witchcraft-related imagery in the artwork of its artists, as well as from the association of some of its artists with the occult. One of the most prominent artists in the genre is SALEM, a Michigan-based trio who gained recognition for their experimental and often unsettling music, as well as their use of chopped and screwed vocal samples. Other notable witch house artists include ∆AIMON, CRIM3S, and White Ring. FUTURE FUNK A subgenre of vaporwave, future funk emerged in the early 2010s and is characterized by its use of funk and disco samples from the '70s and '80s, which are often pitched up and looped over electronic beats. The genre also incorporates elements of Japanese city pop and anime soundtracks. One of the most popular future funk artists is Yung Bae, a producer from Portland, Oregon, who has gained a large following on YouTube and SoundCloud. Other notable future funk artists include Desired, Macross 82-99, and Saint Pepsi.

In today's competitive music industry, it's more important than ever for musicians to create a strong personal brand. Building a brand can help you stand out from the crowd, establish yourself as an artist, and connect with fans. In this guide, we'll cover why branding is important for musicians and how you can build your personal brand. Why Branding is Important for Musicians Differentiation: In a crowded music industry, it's essential to differentiate yourself from the competition. Your brand can help you stand out and connect with fans who appreciate your unique sound and image. Consistency: Building a consistent brand across all channels and platforms can help fans recognize and remember your music. Consistency also helps establish trust and credibility with fans. Connection: A strong brand can help you connect with fans on a deeper level. When fans resonate with your brand, they are more likely to become loyal supporters and advocates. How to Build Your Personal Brand Identify Your Values and Mission: Start by defining your values and mission as an artist. Consider what motivates you to make music, your unique sound, and what message you want to convey through your music. Develop Your Visual Identity: Your visual identity includes your logo, album artwork, website, and social media profiles. It's essential to create a consistent look and feel across all channels that reflect your values and music. Build Your Online Presence: Use social media platforms like Instagram, Twitter, and Facebook to connect with fans and promote your music. Post updates regularly and engage with your fans to build relationships. Collaborate with Other Artists: Collaborating with other artists is a great way to expand your reach and connect with new fans. Consider collaborating with artists in your genre or related genres to reach a wider audience. Create Authentic Content: Authenticity is essential when building a personal brand. Create content that reflects your values, message, and unique sound. Share behind-the-scenes glimpses into your creative process to help fans connect with you on a deeper level. Engage with Your Fans: Engaging with fans is critical to building a loyal following. Respond to comments and messages promptly, share fan content on your social media profiles, and consider hosting meet-and-greets or other fan events to connect with your supporters. Overall, building a personal brand is essential for musicians who want to stand out in today's competitive music industry. By defining your values and mission, developing your visual identity, building your online presence, collaborating with other artists, creating authentic content, and engaging with your fans, you can build a strong brand that resonates with fans and helps advance your music career.

explore your P ATH PROVIDING CREATIVES WITH STELLAR AUDIO & VISUALS Specializing in a wide range of alternative and indie genres, our goal is to provide individuals with the resources they need to achieve their artistic and creative objectives. Each artist has their own unique character, style, and drive, so we aspire to collaborate with them in a way that highlights their talents and spirit. ​ ESTABLISHED 2020 OUR SERVICES TESTIMONIALS NAME EMAIL MESSAGE Submit THANKS FOR REACHING OUT! WE'LL GET BACK TO YOU ASAP. CHEERS! All that is audio All that is visual harrison@offtrailstudios.com rachele@offtrailstudios.com REACH OUT HARRISON LONG Harrison's musical journey began in his youth as a guitarist for bands in the LA area. Eventually he reached a point where the mysteries of how a recording is created became an obsession, and the endless world of audio became his main pursuit. He decided to study Music Production & Engineering at Berklee College of Music where he developed his skills and laid the foundation for his career. After graduating, he returned to Los Angeles and honed his craft while working alongside established producers and engineers in world-renowned recording studios. As his own projects gained traction, Harrison fully committed himself to them by founding Off Trail Studios with his partner Rachele Liba. Armed with the experience and insight of what it takes to come up with industry-standard recordings, he now applies his knowledge and passion towards every project he takes part in. As a result, Harrison is known for delivering top-quality results, and his work has been streamed by millions. MUSIC PRODUCER & ENGINEER LISTEN RACHELE liba Having grown up in various towns throughout the US, Rachele always had a passion for music, and absorbed different genres and perspectives where ever she went. With a clear vision of someday becoming a designer, her ambition became to apply her skillset in the musical world. After graduating from Otis College of Art and Design, she worked for Indie Music PR Firms which gave her valuable insight into the challenges independent artists face. Eventually combining her passions for music and design, Rachele found a niche in creating unique visuals that truly showcase her artists’ sound. Collaborating with artists worldwide, her artistic direction has become accessible for all styles. Borrowing from observations found in nature, travel, and vintage artifacts. GRAPHIC DESIGNER VIEW who we are FOLLOW OUR INSTaGRAM LISTEN AUDIo MIXING - MASTERING - RECORDING - PRODUCING VISUALS COVER ART - EPK - MERCH - FLYERS - BRANDING - ETC VIEW CROSSROAD CROOKS DEEP FIELDS DIEGO DE LOS COBOS DYLAN SHERRY EDGAR PAGAN ELLAKATE ELLY TESS ELM COURT ERIK LUNDE FARIES NO MERCENARIES FLY PR FUTURELUST GREG ROMEIN HALEY ROSENTHAL HOKE FASER HORSESHOES J. MATTHEWS JACLYN RACHELLE JAKE BOWLES JAKE BOWLES JANE ASTRONAUT JASON COLINS JEFF RICHMAN JEFFREY SILVERSTEIN JETT JENKINS JIMMY HASLIP JOINT CHIEFS JURORS KAYLA CLARK KELLYMARIE KEN WOODRUFF KILLMOURE LACROIX LEAH FASER LEE SCRIVNER LOST & FOUND WORKSHOP LUCINDA ORA MAKING GOD LAUGH MARIA DERISARRI MATT LAZARUS MCKEE THATCHER MICHAEL LYNN MKBLV MOBILE CANDY FORTRESS MODERN TEMPLE MOTHER MAY I MYRTLE ODD ARMADILLO OIL N WHISKY PETER HORTON PIE CRUST STUDIOS PRESSED PR PRETORIA PRIMO DANGER RIDING CARPETS RUBYGLD SMOKE SANDRA DURAN SCALLIE FILMWORKS SCATTERBRAIN SKI WITH WADE SMOKIN ON PLANES SON COLI SONODA SOPHIE EGAN SUMMIT STUDIOS ​ ALEX BLIZZY ALI SM ALLISON JORDON ANU MAV ARENAS AS THE DAY THE NIGHT BEDROOM COP BELLA NOVELA BOX CURTIS BRIAN GRACE BRIAN LESH BRII ELLIS BRITT DEVENS BRONCO FORTE C.LACY CATTERINA CELESTIAL HABIT CHRISTOPHER TOMAZIC CONNOR GARELICK CORY LACY COSMOPOLIS SUNBURNER TESSA ELAINA THE COURIER PIGEONS THE HUGS THIRSTY TIMES TONIE BARDE TOTAL CHAOS TRENT STRUCK TREVENA UHL ULTROTHERM UNKNOWN VAGABOND WALLACE RONEY JR & FRIENDS WAX CHILDREN WEXFORD WONDERJAM MUSIC FESTIVAL YOUNG LOVERS ZAYLA LANE ZYKR ARTISTS - BANDS - FILMMAKERS - COMPANIES PAST CLIENTS PAST CLIENTS

VISUALS Having grown up in various towns throughout the US, Rachele always had a passion for music, and absorbed different genres and perspectives where ever she went. With a clear vision of someday becoming a designer, her ambition became to apply her skillset in the musical world. After graduating from Otis College of Art and Design, she worked for Indie Music PR Firms which gave her valuable insight into the challenges independent artists face. Eventually combining her passions for music and design, Rachele found a niche in creating unique visuals that truly showcase her artists’ sound. ​ Collaborating with artists worldwide, her artistic direction has become accessible for all styles. Borrowing from observations found in nature, travel, and every-day-life. RACHELE LIBA rachele@offtrailstudios.com NAME EMAIL MESSAGE Submit THANKS FOR REACHING OUT! WE'LL GET BACK TO YOU ASAP. CHEERS! COVER ART MERCH WEBSITES & EPK lookbook logos CD/VINYL/ CASSETTE visualizer Branding lookbook visualizer websites & epk CD/VINYL/ CASSETTE EVENT FLYER SERVICES follow FOR INSIGHT ON DESIGN PROCESS Latest Projects

Cover art COVER ART MERCH EVENT FLYER CD/VINYL/CASSETTE WEBSITE & EPK BRANDING LOOKBOOK MORE Gym Guy Ora NEXT COVER ART VIEW ALL COVER ART